Sarah Gasim is widely considered as a global expert and leader in the field of travel, tourism and hospitality, with nearly 12 years of experience gained across GCC countries.

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In 2015, Sarah had published the first Arabic educational novel in Hotel Management, and it was a best seller book in Saudi, and she was recognised by Forbes Middle East Magazine as one of the entrepreneurs who are shaping Saudi Arabia’s future.

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In 2017, She was awarded by HRH Sultan bin Salman as the Best Saudi Trainer in Hospitality, since she trained more than +3000 trainees as social initiative.

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Through the years, Sarah wrote more than 20 articles in newspapers & magazines to encourage women empowerment in Hospitality sector. Hence, she was interviewed by several TV channels local and international to discuss Women challenges in this industry. 

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Sarah believes  continuous education is  a part of growth. Therefore, she obtained a certification from Ecole Hoteliere Lausanne after completing her MBA and she was certified as Hotel analysis by AHLA & STR. She is a regular speaker, moderator and presenter at Travel, Tourism & Hospitality conferences.

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In addition, Ms. Gasim is a board member in Makkah Chamber of Commerce, Cooperative Employment Association and Saudi Hotelier Association.

Her aim and goal is to help promote accommodations and re-position destinations by using creative solutions and social media, which will eventually lead to creating higher competitive advantage, larger market share, and attractive return on investment.